Today, many people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person’s body, and outstanding motion isolation. Even so, traditional memory foam technology hasn’t changed much since it was invented more than 40 years ago. While it can provide great comfort to many, others find that memory foam mattresses can sleep too hot, sink in too deeply or make it hard to adjust sleep positions in the night. Isn’t it about time that someone reinvented memory foam?

Introducing the new iComfort Sleep System by Serta, featuring our Cool Action™ Gel Memory Foam – the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport™ gel. This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.

What makes iComfort technology better than ordinary memory foam?

Serta’s Cool Action Gel Memory Foam is designed to feel like traditional memory foam…only better! What makes our Cool Action material different is the MicroSupport gel, which is infused into premium memory foam to create an extremely comfortable, more supportive and cooler sleep surface.

Superior Pressure Relief
Too much pressure build up while you sleep can cause disruptive tossing and turning. Serta’s Cool Action™ material is uniquely designed to deliver lower average body pressure than other advanced comfort materials. This means that you can get a deeper, more restful sleep with less tossing and turning.

More Support Where You Need it Most
Your body needs proper support while you sleep so your muscles can relax and rejuvenate. While ordinary memory foam can sink in too much and not support your entire body, Serta’s Cool Action™ Material works to uniquely support your body where it needs it most. Millions of MicroSupport™ gel beads gather in the areas of your body that need extra support. With the right support, your muscles can relax and rejuvenate so you can wake up with fewer aches and pains.

Sleep Cooler
Heat build up during the night can cause uncomfortable and restless sleep. While ordinary memory foam can trap heat against the body, Serta’s Cool Action™ material combines an open cell structure and our MicroSupport™ gel to dramatically increase airflow and actually whisk heat away from the body. In fact, it is up to 12 times more breathable than ordinary memory foam to help create a cooler and more comfortable sleep experience.

Unchanging Comfort
An ordinary memory foam mattress can require a lengthy “break-in” period before it feels as soft and comfortable as it did in the showroom. Serta’s Cool Action™ material is engineered to deliver exceptional comfort from day one. Plus, our material is designed to maintain its pressure-relieving comfort through a wider range of home temperatures than ordinary memory foam.

The iComfort® Sleep System by Serta® 120 Day In-Home Trial

You can feel confident when you switch to a new iComfort® Sleep System by Serta® with our 25-Year Limited Warranty and our 120-Day In-Home Trial. This trial program is offered exclusively by Serta to our retail partners, allowing you to experience your new iComfort sleep system in your home for up to 120 days – and still exchange or return it if you are not completely satisfied*.

Once your iComfort Sleep System is delivered and set up in your home, sleep on it for a minimum of 30 nights to adjust to a new level of comfort and support. If you are not completely satisfied after the first 30 nights, contact Mattress Discounters to discuss your options.

Cool Action™ Gel Memory Foam
Serta’s Cool Action Gel Memory Foam is the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport™ gel. This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. In fact, it is up to 12 times more breathable than ordinary memory foam to help create a cooler and more comfortable sleep experience Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.

ComfortLast® Foam Core with Ultimate Edge® Support
This advanced foam support system is designed to help support your body throughout the night, promoting a more restful night’s sleep. The ComfortLast® Foam Core is built to be extremely durable, so you get the support you need night after night. Plus, Ultimate Edge Support strengthens the mattress edges, reducing that annoying edge “roll-off” so you have more room to stretch. Available in every iComfort Sleep System.

KoolComfort™ Memory Foam
This latest generation of Serta’s exclusive and breakthrough KoolComfort™ Memory Foam gently cradles and conforms to the body at the sleep surface, creating a softer yet supportive feel. The unique open-cell structure of KoolComfort Memory Foam makes it significantly more breathable than traditional memory foam, promoting a cooler sleep surface. Plus, KoolComfort Memory Foam works to relieve pressure points and help reduce the tossing and turning that can disrupt a peaceful sleep. Available in select iComfort Sleep Systems; see retailer for details.

Cool Reaction™ Slow Recovery Latex Foam
Serta’s exclusive Cool Reaction™ Slow Recovery Latex foam is uniquely designed to complement our Cool Action™ material for a more luxurious sleep experience. This naturally breathable foam responds instantly to comfort and support your body. Unlike other latex foams that can feel too “springy”, Cool Reaction is designed to recover more slowly like memory foam. Plus, latex is hypoallergenic and its natural properties help protect your mattress from dust mites. Available in select iComfort Sleep Systems; see retailer for details

Wellbeing Refined

Experience the ultimate fusion of contouring comfort and individual support with the Wellbeing Refined, made with three layers of our Cool Action material. This is the first iComfort mattress to feature our Pop Top, a unique construction that pairs our breakthrough Cool Action Gel Memory Foam with our premium KoolComfort memory foam at the top of the mattress.

This design brings even more advanced comfort and targeted support to the sleep surface. An additional layer of Cool Action Gel Memory Foam plus a layer of our exclusive Cool Action Gel Energy Foam are placed strategically throughout the mattress for a luxurious and substantial feel

Individual Beds

iComfort® Sleep System by Serta® – Prodigy

Luxuriously comfortable yet extremely supportive, this bed is made for those who love to feel cradled and cushioned at the sleep surface. This is the only iComfort® bed to feature our Cool Reaction™ Slow Recovery Latex Foam, designed to complement the pressure-relieving comfort of our Cool Action™ Gel Memory Foam, The Prodigy offers the plushest feel of all the iComfort Sleep System models while still delivering the proper and targeted support your body needs.

• Luxuriously comfortable, yet extremely supportive
• The only iComfort bed to feature Cool Reaction™ Slow Recovery Latex Foam
• Cool Action™ Gel Memory Foam relieves pressure while providing targeted support
• Offers the plushest feel of all the iComfort models

Features

• Comfort Layer
  • 2″ KoolComfort™ Memory Foam
  • 1″ Serta® Comfort Foam
  • 1″ Cool Reaction™ Slow Recovery Latex Foam
  • 2 ¾ Cool Action™ Gel Memory Foam
• Support Layer
  • ComfortLast™ Foam Core with Ultimate Edge™ Support

iComfort® Sleep System by Serta® – Savant

Supreme comfort meets advanced support with the Savant bed. A layer of our KoolComfort™ Memory Foam works with the Cool Action™ Gel Memory Foam to gently conform to and contour your body at the sleep surface, helping to relieve pressure points while your body receives proper and targeted support.

Bullet Points

• Supreme comfort meets advanced support
• Features a layer of Serta’s exclusive KoolComfort™ Memory Foam
• Cool Action™ Gel Memory Foam relieves pressure while providing targeted support

Features

• Comfort Layer
  • 2″ KoolComfort™ Memory Foam
  • 1″ Serta® Comfort Foam
  • 2 ¾ Cool Action™ Gel Memory Foam
• Support Layer
  • ComfortLast™ Foam Core with Ultimate Edge™ Support

iComfort® Sleep System by Serta – Genius

The Genius bed offers the perfect balance of plush comfort and extra firm support. A 2″ layer of Serta® Support Foam rests below our Cool Action™ Gel Memory Foam, creating a firmer feel at the sleep surface. This bed is ideal for those who want the benefits of memory foam, but prefer a firm mattress.

Bullet Points

• Perfect balance of plush comfort and extra firm support
• 2″ layer of Serta® Support Foam creates a firmer feel
• Cool Action™ Gel Memory Foam relieves pressure while providing targeted support

Features

• Comfort Layer
  • 2 ¾ Cool Action™ Gel Memory Foam
  • 2″ Serta® Support Foam
• Support Layer
  • ComfortLast™ Foam Core with Ultimate Edge Support

iComfort® Sleep System by Serta – Insight

Experience all the benefits of Serta’s Cool Action™ Gel Memory Foam with the Insight bed. This bed offers contouring, pressure-relieving comfort at the sleep surface while also supporting your body where it needs it most.

Bullet Points

• Contouring, pressure-relieving comfort at the sleep surface
• Cool Action™ Gel Memory Foam relieves pressure while providing targeted support

Features

• Comfort Layer
  • 2 ¾ Cool Action™ Gel Memory Foam
• Support Layer
  • ComfortLast™ Foam Core with Ultimate Edge™ Support

Motion Perfect Adjustable Bed

An iComfort® Sleep System Made for You. The iComfort® Sleep System offers a variety of options so you can find the level of comfort and support that is perfect for you. For a totally customizable bedroom experience, you can choose a Serta Motion Perfect® Adjustable Foundation, which allows you to adjust the head or foot of the mattress using a wireless remote. This advanced adjustable foundation also has a massage option with varying levels of intensity, so you can relax your body and mind before you go to sleep. Plus, the Motion Perfect Adjustable Foundation features an upholstery-grade cover that matches seamlessly to the mattress for a clean and stylish finish. Our exclusive ZipFit™ system uses a durable zipper to attach the adjustable base discreetly to the mattress, using no bulky or unsightly metal bars. Whether you choose the adjustable foundation or the traditional StabL-Base® Foundation, your iComfort sleep system is beautifully finished with a modern and tailored look.