FireBlocker™

Three years in development, the FireBlocker system was tested at Underwriters Laboratories, and its results were UL-confirmed. The FireBlocker system is an advanced fiber system located among the outer layers of the mattress and box spring. A precise blend of natural and synthetic fibers, FireBlocker isolates the impact of a fire and blocks its spread into the mattress. In fact, Serta mattresses with FireBlocker exceed existing or proposed state and federal residential open-flame resistance standards. Serta was the first national brand to offer open-flame resistant mattresses to consumers. Why should you buy the industry’s safest mattress? The question is why wouldn’t you?

Advanced Comfort Quilt®

Serta’s Advanced Comfort Quilt of convoluted (egg crate) foam and fluffy fibers provides gentle cushioning for the body. Five zones of convoluted foam provide better comfort and support where the body needs it most. The combination of foam and fiber disperses weight and helps to improve circulation in the shoulders, arms and hips by reducing pressure in these critical areas.

Body Loft Fiber

Body Loft Fibers are anti-microbial, anti-bacterial, and non-allergenic. The advantage of Body Loft is that the fibers breathe for a pillow-like feel along with the added non-allergenic advantage. The benefit is that the sleeper receives the ultimate in comfort while minimizing allergies. Body Loft Fiber also resists dust mites.

KoolComfort™ Memory Foam with Ultra Fresh™

Exclusive to Serta, the unique open-cell structure allows this memory foam to breath up to 95% more than other memory foams. The result: the elimination of heat typically associated with memory foam so that you can sleep cooler. KoolComfort keeps its durability throughout the life of the mattress, unlike competitive foam mattress that lose their resilience with time. Ultra Fresh anti-microbial protection is engineered into all KoolComfort memory foam for a healthy nights sleep. *This feature is available in select Serta Perfect Sleeper mattresses and every Serta Perfect Day mattress.

Continuous Support® Innerspring

Rows of continuous coils run head to toe, providing support along the entire length of the body. These continuous coils provide balanced support to the body, rather than forcing the body to conform to the mattress. This helps maintain natural spinal alignment. Because the coil rows run head-to-toe, they respond to each sleeper individually. The Continuous Support Innerspring is found in every Serta Perfect Sleeper.

Exclusive Foam Encasement

Foam encasement brings select Perfect Sleepers and all Perfect Day products edge support to an entirely new level. High-density foam helps to reduce “roll off” and extend the sleeping surface from edge to edge. This exclusive foam encasement also enhances strength and integrity of the innerspring.

StabL-Base® Boxspring

This exclusive design isolates the impact of one sleep partners movements on the other so that you can sleep undisturbed. The unique construction provides consistent support across the bottom of the mattress and lasting durability to the entire sleep set.

Perfect Day^TM by Serta®

For those whop place a premium not only on the quality of their sleep, but on the quality of their lives, this is the mattress that you have been looking for. As Serta’s top-of-the-line collection, every feature has been crafted to the greatest detail, using today’s most advanced technologies. Serta is so confident in the quality of our new Perfect Day models that each was tested to two times the industry standard. Therefore, all Perfect Day models are backed by a 20 year warranty. Every night can lead to a day filled with more energy and vitality with Perfect Day.

Serta® Perfect Day™ Five Zoned Free Flex® Innerspring

It all starts with the right support and this exclusive innerspring design is the most advanced available in the world today. Zones of single and double rows of coils mirror the shape of the body, allowing the bed to conform to and support the body, rather than forcing the body to conform to the bed. This dynamic design provides the correct support the body needs to maintain proper spinal alignment.

StabL-Base Triple Beam Foundation

Serta’s exclusive foundation design provides consistent support across the bottom of the mattress and lasting durability to the entire sleep set. The innovative V-shaped design of the steel inside the StabL-Base foundation isolates the impact of one sleep partner’s movements to another. Serta’s exclusive design dramatically reduces motions transfer. This foundation provides stable support from edge to edge, dramatically reducing mattress sway.

KoolComfort™ Memory Foam with Ultra Fresh™

Exclusive to Serta, this revolutionary new foam eliminates the heat typically associated with Visco mattresses for a cool, comfortable sleeping experience. KoolComfort has up to 95% increased air flow verses competitive foams, allowing a deeper sleep with fewer interruptions due to heat transfer. Plus, KoolComfort resists body impressions up to 90% better than competitive foams, keeping its durability throughout the life of the mattress. Ultra Fresh anti-microbial protection is engineered into all KoolComfort memory foam for a healthy nights sleep.

Serta® Latex

Serta’s breathable Latex foam is naturally anti-microbial and allergen free so that you can sleep healthier. This uniquely constructed foam allows air to circulate easily. Circulation helps the foam to maintain its resilience and provide pressure relief to reduce tossing and turning that can disrupt your sleep.

Pro-Energy™ with Celliant Sleep™

Serta is proud to be the first in the industry to bring Celliant Sleep™ to your sleeping experience. Celliant Sleep is a specially formulated material that is clinically proven to increase oxygen levels in your body up to 9%. Celliant Sleep improves comfort, and promotes quicker healing and provides deeper, more rejuvenating sleep. Celliant Sleep is featured in all Pro-Energy models. Visit www.CelliantSleep.com for more information. *This feature is only available in select models. See retailer for details.

Vera Wang by Serta® 2008 Collection

Created in collaboration with world-renowned fashion designer Vera Wang, the new 2008 Vera Wang by Serta collection embodies a deep appreciation for style, comfort and unwavering commitment to craftsmanship. Each bed in the new collection has been designed to provide maximum comfort and support with the attention to detail that is reflected in every Vera Wang collection. Serta’s new 2008 collection boasts new fabrics that give each bed a luxurious feel and look as fresh as today’s latest runway fashions. Every Vera Wang by Serta mattress features Serta’s Free Flex Innerspring with Custom Support ™ along with Serta’s exclusive Custom Support Foam™. These two ingredients alone make for a sleeping experience that provides you with the maximum support while delivering the luxurious comfort that you deserve.

Free Flex Innerspring with Custom Support™

The 814 coil innerspring system has zones of single and double rows of coils that mirror the shape of the human body. This unique construction ensures proper spinal alignment to help support your back and give it the rest that it needs. The Custom Support Innerspring also provides 25% more support in the center of the mattress where you need it most. The exclusive foam encasement surrounds the innerspring to give you complete edge to edge sleep surface as well as a firmer seating edge.

Custom Support Foam™

Custom Support Foam™ works in conjunction with the Custom Supprt Innerspring. The foam helps to reduce pressure points and is 46% more supportive in the center of the mattress where you need it most. Serta’s exclusive foam is the combination of comfort and support which will give you a more restful night’s sleep.

Sensura ® Fabric

The extraordinary feel of luxury is delivered to your bedroom with Sensura Fabric mattress ticking. Exclusive to the Vera Wang by Serta collection, this new fabric provides a soft and sensual feel while keeping the sleep surface cool and dry. Sensura is durable an resilient allowing the fabric to maintain its luxurious feel throughout the life of the mattress.

Vera Wang By Serta Serenity Collection

The Vera Wang by Serta Serenity Collection is a specialty mattress collection designed for the individual looking for a natural alternative to the traditional innerspring mattress. This collection incorporates the latest in Talalay Latex and Visco Memory Foam technology to provide a new level of comfort and support. The Serenity Collection offers two Visco Memory Foam models and two Latex models.